Open AI Sora: revolutionary technology for the media industry
The spotlight will be on Open AI Sora, Microsoft's latest AI solution that is changing media production forever. Sora, presented for the first time in December 2024, automates complex workflows and enables creative freedom for media professionals. Users benefit from Sora's ability to efficiently perform routine tasks such as data management, editing optimisation and subtitle generation. The AI also supports the production of high-quality content with precise analysis tools and personalised recommendations. On 16 January at 12:30 pm, experts on the HAMBURG OPEN Forum will demonstrate how this technology is transforming processes and opening up new perspectives for the media industry.
Artificial intelligence as a driver of innovation
HAMBURG OPEN will impressively demonstrate how AI technologies such as machine learning and automated processes are redefining media production. Will the world of tomorrow be produced and moderated by sci-fi robots, or where do we actually stand today? And more importantly, what's next and how do I prepare for it? Innovative applications and trends that are shaping the broadcast and streaming landscape will be presented in numerous panels and presentations.
Hybrid media landscape and networked solutions
The trade fair emphasises the growing importance of networked technologies that provide hybrid solutions for modern requirements. At the new Media Tec Stage, trends in unified communications and collaboration (UCC), corporate video, conference technology and education will be presented in a practical way. The HAMBURG OPEN lecture programme is being developed in close cooperation with leading industry associations such as FKTG, VDT and AES Germany. Click here for the HAMBURG OPEN programme.
Meeting place for visionaries: HAMBURG OPEN 2025
HAMBURG OPEN 2025 opens the year for the German-speaking media technology, broadcast and streaming industry. Under the motto “Media. Technology. Communtiy”, the focus is on networking and the exchange of information on the latest technologies - from innovative streaming solutions to advanced conference and collaboration systems. With practical presentations, networking formats such as the big get-together on the first evening of the trade fair and new products, the event provides important impetus at the start of the year. The trade fair is organised by Hamburg Messe und Congress in close cooperation with Studio Hamburg MCI.
Tickets and further information at www.hamburg-open.de or on LinkedIn.
