Inspiring and future-ready snack culture and vegan options
“The trend towards smaller, portable products that can be quickly consumed on the go remains unbroken. Consequently, demand for snacks or vegan to-go alternatives, for instance, is especially growing in urban areas. Warm offerings are also becoming increasingly relevant for bakeries, such as grilled focaccias, bagels, sandwiches, and more, providing hearty and quick meal options – the snack market is booming,” explains Karin Tischer, the internationally recognised trend researcher from food & more in Kaarst. For the bakery industry, this is both a challenge and an opportunity to expand its product range with innovative, easy-to-consume options. The long-established company Ditsch provides one example. The company has been presenting new trends annually at INTERNORGA for many years – and recently caused a stir with its new vegan Pretzel Bites. These bites in a snacking format stand out for their high level of convenience – ready to eat in just a few minutes. Other exhibitors will also be presenting their latest food concepts at INTERNORGA 2025. Among them is Bakerman, which specialises in both sweet and savoury high-quality frozen baked goods. "As the most important industry meeting point, INTERNORGA provides us with the perfect platform to discuss trends and innovations with customers, partners, and curious foodies. The trade fair in Hamburg is the essential hotspot for the entire out-of-home market," says Heiko Thees, owner of Bakerman. "This is where innovation and inspiration come together, which is why this year we will be presenting snacks with unique flavor combinations. Our conviction: Taste is the future – and that aligns perfectly with INTERNORGA."
High-quality and sustainable coffee
At this year’s INTERNORGA, leading companies such as Melitta, Dallmayr and Darboven will once again provide insights into the coffee culture of the future and present the most relevant innovations for 2025. “We are delighted to be represented at INTERNORGA again this year. The exciting discussions with customers as well as top decision-makers at national and international level always inspire us to further develop our hot-beverage concepts. Continuously increasing appreciation for coffee, tea and cocoa and offering our customers suitable service concepts are important to us. We stand for the highest product quality and personalised service,” says Nils Stoevesand, Head of Key Account Management at J.J. Darboven.
New prospects for the bakery industry through digitalisation and AI
These days, it is hard to imagine bakeries and confectioners without digitalisation. Artificial intelligence and modern technologies offer numerous opportunities to optimise processes and improve customer service. Especially given the current shortage of skilled workers, these digital solutions can provide valuable support. At INTERNORGA 2025, providers such as Lightspeed and 42 GmbH will be showcasing innovative solutions for digital POS systems and applications for HR planning and management that help to make work more efficient.
In addition to the many new developments and product innovations for bakeries and confectioners, INTERNORGA 2025 offers a broad overview for the entire foodservice and hospitality market in a total of 11 halls, as well as the opportunity for discussion, knowledge transfer and networking through formats including the innovative OPEN STAGE and the OFF THE RECORD Afterwork Lounge.
Press material for download: https://hmc.canto.de/b/GL5NE
