Well-known speakers, exclusive insights, current trends
‘The OPEN STAGE provides exciting first-hand insights into topics that the leading experts are working on. This not only enriches our own work, but also promotes dialogue within the industry,’ says Christoph Digwa from Menoovo. Among other things, Jochen Pinsker from Circana will explain the opportunities that opened up for the catering industry in 2024 and what the most important growth drivers are. From insights into the latest food and beverage trends from the internationally recognised trend researcher Karin Tischer from food & more in Kaarst to Katharina Darisse from Fair Job Hotels e.V. discussing why appreciation is still the best tool available to recruiters, the varied programme on the OPEN STAGE in Hall A3 sheds light on the many pressing topics across the entire industry. ‘I am particularly impressed by how numerous and concise the presentations on the OPEN STAGE are. Explaining a topic in 20 minutes means getting down to the essence of it. Having all that with such quality and variety is rare,’ says Andrea Grudda from Stiftung flexible Arbeitswelt, summarising the schedule. The programme will be published in stages on the INTERNORGA website.
The start-up scene will be in the spotlight at What the Food? – by foodlab between Halls B3 and B4 on the upper floor. Everything there revolves around the hottest food trends, innovative concepts, new work, sustainability and the Hamburg food scene. The panel discussion with Björn Bischkopf from VARTAN.ROCKS, Kathrin Karl from Katzentempel and Max Neubert from the pinot. Group will provide exciting insights into new catering concepts, while the talk with Sascha Taube will focus on the Hamburg food scene and the development of Food Cluster Hamburg. Further fresh impetus will be provided in master classes, talks, live pitches and use cases, as well as a cooking block from Marrone on stage for the first time, which will be presented by Studio Sunday Service.
Those who want to delve even deeper into industry topics can find practical recommendations and future-oriented strategies for the hotel and catering industry on the new Deep Dive Area in Hall B5. Experienced experts will share innovative, sustainable solutions for improving the guest experience and strategic approaches to increase efficiency and profitability.
Start up your business – discover smart technologies in the AI CENTER
AI has long since ceased to be a vision of the future, and is instead already an indispensable tool for those looking to remain competitive in an increasingly complex market. In addition to the Digital Applications exhibition area, INTERNORGA has created a platform specifically for AI start-ups together with the AI.GROUP/HAMBURG network: from automatic temperature controls and AI forecasts for ordering and production processes to interactive menus, the AI CENTER invites visitors to INTERNORGA to explore the many opportunities and possible applications of AI in the catering and hotel industry. ‘Everyone is talking about artificial intelligence – this year, our AI CENTER at INTERNORGA will once again show how AI is fundamentally changing business, including the catering and hotel industry,’ says Petra Vorsteher from AI.GROUP/AI.HAMBURG. ‘Selected start-ups will present their market-ready and, above all, affordable solutions and show how businesses can become more innovative, better, more cost-effective and more efficient through the use of AI – be it in the areas of HR, enterprise resource planning or sustainability.’ Companies including Axino, Foodforecast and Menoovo will be presenting their innovative products at the AI CENTER and showing trade fair visitors how they can make their businesses more efficient and offer guests personalised experiences.
In addition to exciting food for thought on current topics and innovative technologies, INTERNORGA offers a unique experience full of inspiration, dialogue and networking opportunities in a total of 11 halls. The programme is rounded off by high-calibre congresses such as the International Foodservice Forum, the German Catering Congress, and the future-oriented German Gastro Start-Up Award, INTERNORGA Future Award and NEXT CHEF AWARD competitions.
About INTERNORGA
INTERNORGA is the leading trade fair for hotels, restaurants, bakery and confectionery. As an annual meeting place for those industries, it will take place from 14 to 18 March 2025 on the grounds of Hamburg Messe und Congress GmbH. National and international exhibitors will present their products, trends and innovations for the entire foodservice and hospitality market to trade visitors. The trade show is accompanied by international conferences, an extensive supporting programme, and innovative industry competitions.
Further information can be found on the website www.internorga.com and on the INTERNORGA LinkedIn, Instagram and Facebook social media channels.
Press material for download: canto.de/b/QN5A4
Press releases: https://www.internorga.com/en/infos/press/press-releases
